In the Parks is an initiative funded by the Olympic Lottery Distributor, developed by East London Business Alliance to capitalise on the 2012 Olympic and Paralympic Games.
The project aims to increase sporting participation for local young people living in the 5 Olympic boroughs and enhance community sporting provision. The plan is to deliver a number of free mass participation multi-sport community games style festivals, to local young people and their families. It also provides local sports clubs the opportunity to showcase their sport to young people from the community. The young people are encouraged and supported to join the sports club in order to realise their sporting potential.
We plan to run three In the Parks events next year, then scaling it up in time for an explosion of activity in 2012 by running five In the Parks events.
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One Movement took place during the summer and were staged in key locations in the boroughs. The festivals gave local people the opportunity to try out different sports and discover local sports clubs available to them.
The festivals attracted a broad range of young people and their families by combining sport, music, dance and culture, making them inclusive, exciting and engaging, with the long-term goal of increasing activity levels within the boroughs neighbouring the Olympic Park.

Get more people active and participating in sport:
The role of In the Parks is to provide a platform for all the local sports clubs and agencies delivering sport in the local area, enabling them to work in partnership to provide opportunities for young people to take part in sport.
Strengthen the sporting infrastructure by building the capacity and skills of people working in sport:
Coach and volunteer education and development is paramount to the advancement of sport in East London. As part of the club development support, the capacity and skills of those within the sports clubs will be further enhanced through our business volunteer programme.
Ensure local young people try out the 7 sports which link to the use of the 5 Olympic venues in legacy mode:
By hosting multi sports events in each of the boroughs during Games time, In the Parks provides a clear opportunity to introduce young people to the different sporting activities which will be played in the legacy venues.